FAB The Greatest Speech Yet To Be Told

2020 was a rough year.

It felt like the world could do with hearing from someone worth listening to.

Long before generative AI made this sort of thing commonplace, we wondered if technology could help us do exactly that.

So we combined archival footage with voice synthesis, motion capture and digital face replacement to bring Sheikh Zayed bin Sultan Al Nahyan back to life, weaving together his greatest soundbites and lessons into one speech about love, service, acceptance and gratitude.

It wasn’t about showing off the technology.

It was about reminding people of the values that matter.

This campaign taught me new technologies and skill sets and reminded me of the power of resilience. Just because nobody else sees or appreciates your vision, doesn’t mean you should give up.

Effies - Finalist