Aldar Yas Island CIO
Yas Island isn’t exactly short on things to do. Formula One. Theme parks. Concerts. Hotels. Restaurants.
One could say a small space filled with greatness and bravado.
So we hired Kevin Hart as its first-ever Chief Island Officer.
He became the thread that tied everything together, bringing his own brand of humour to the island while showing off everything Yas had to offer without ever feeling like a travel brochure.
Working with Kevin Hart made me appreciate the power of great talent. The power of comedy. And the power of a killer soundtrack.
Client: Aldar Properties
Role: Associate Creative Director / Copywriter. I came up with the idea as part of the creative team, then worked closely with the director and Kevin Hart to find the scenarios that best brought the story to life.