adidas Impossible is Nothing 2.0

Some platforms become so iconic that touching them feels slightly terrifying.

When adidas asked us to relaunch Impossible Is Nothing for a modern audience, we knew we needed to make a splash.

So we enlisted the help of an icon from the past.

Zizou.

He became the bridge between one generation of football and the next, helping us reframe one of sport’s most recognisable brand platforms for a new audience.

This film was my first experience working with a celeb and it taught me how to balance objectives and egos. Trying to get what you want without pushing the boundaries too far. And how to treat your heroes with respect but not reverence.