Clorox Junkyard
Some products make big promises.
Clorox Bleach is one of them. It can clean just about anything.
We wanted to see if we could prove that in a way people couldn’t ignore. So we built a series of installations from discarded, stained and forgotten objects, transformed using nothing more than Clorox Bleach.
This project taught me the power of DIY. When nobody else believes in an idea or wants to make it or pay for it, you need to claw and scratch and scrape to make it happen. And it might not be exactly as you envisaged, but it’ll be yours.
Bronze | Loeries
Client: Clorox
Role: Copywriter. This was a proactive idea my partner and I came up with before selling it to the client. With virtually no budget, we ended up producing much of it ourselves — sourcing materials and artists, calling in favours from filmmakers and editors, and even starring in the case film.