Magnati Launch

Payment gateways aren’t exactly famous for making people feel anything.

Launching Magnati meant finding a way to show how different it was from traditional POS systems without making a film that felt like a product demo.

So we built the launch around a film that exaggerated the old way of doing things, using the contrast to make Magnati’s differences feel a little more tangible.

This taught me about set design and getting the right director for the job.