Beck’s Bold

The easy thing would’ve been to make another beer ad.

We thought the more interesting story was the generation around it.

To launch Beck’s Non-Alcoholic Beer in Saudi Arabia, we gave the space to three up-and-coming creators instead of making the product the hero. Their work and personalities became a way of showing the bold, daring new approach of the country’s youth as the Kingdom opened up.

This campaign was a reminder that we all have a story to tell. That we’re all capable of greatness. And we could all be the subject of an ad.

So be cool.