adidas Summer of Sport

After more than two decades of Impossible Is Nothing, adidas was ready for a new chapter.

So we started from scratch and created You Got This.

A platform built around removing the pressure, the noise and the expectation, so athletes could simply go out and do what they do best.

We launched it alongside the 2024 Summer Olympics with a campaign featuring adidas’ biggest stars and future Olympic hopefuls.

Backed by an iconic soundtrack and featuring soon-to-be Olympic champion Noah Lyles, it introduced a new voice for the brand. One that made sport feel less about expectation and more about enjoyment.

This campaign reminded me of the fact that no matter who we are, we all have the ability to be great in our own way. It reminded me to get out my own way.

And be great.