Clorox WikiStains

Everyone has a mistake they’d rather people forgot about.

We wondered what would happen if a Clorox Bleach Pen could erase those too.

The idea became a print campaign imagining the Wikipedia pages of famous historical figures with their biggest blunders carefully redacted, as though every stain on their reputation was just a bleach pen away from oblivion.

This was early in my career and it taught me, or reminded me of, the power of print to tell an interesting story that may not be as visually impressive as film, but could be as impactful.