ING From - To
Airports are strange places.
They’re full of people leaving something behind, or hoping to find something new.
With more than 60 million travellers passing through Schiphol every year, it felt like the perfect place to bring ING’s brand platform, Do Your Thing, to life.
So we created dozens of billboards, posters, boarding bridges and other airport touchpoints, all following the simple format of From – To, celebrating where a journey can take you.
And how banking with ING can allow you to experience more of what life can bring.
What this campaign taught me was the power of taking your time to perfect a line. That craft doesn’t come quickly, or easily.
Client: ING
Role: Copywriter. I was part of the team that developed the campaign and wrote the hundreds of lines needed to bring it to life.